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The brief was to educate users about web browsers and browser choice in a non-partisan way.
THIS IS YOUR BROWSER.com won’t just be another website, but a platform in which the browser itself becomes a format of communication and education.
The target audience of THIS IS YOUR BROWSER.com are mainstream users who, whilst already familiar with using browsers, wish to learn more detail about browser functionality. This audience also seek to use the most appropriate browser for their usage, being open to new versions or a different browser completely.
THIS IS YOUR BROWSER.com would be sent out virally to influential websites, blogs and individuals throughout the online community such as wired.co.uk. If it proved to be an effective platform for browser education and browser choice, the hope would be for online community members like Wired to pass it onto their readers and for conversations to begin about the idea. Most importantly, the aim would be to use viral communication to drive people to the resource.

User Scenario – Bookmarking/Safari: User already knows what browser they are on, Safari. Links turn purple when rolled over. User wants to know how to use bookmarking in Safari. Top page displays all links straight away for easy access.

User Scenario – Bookmarking/Safari: User is educated on how to bookmark a website. THIS IS YOUR BROWSER.com shows the user how to bookmark a website using the button on Safari. Arrow graphic appears as link is rolled over. It points out directly wher

User Scenario – Bookmarking/Safari: User enters their favourite website, www.wired.co.uk, into the box to try bookmarking it. www.wired.co.uk loads up and how to bookmark it is displayed again for the user.

User Scenario – Bookmarking/Safari: After being bookmarked, www.wired.co.uk is still fully functional, whilst remaining part of THIS IS YOUR BROWSER.com. User clicks the menu button to see what ‘content areas’ are currently active. User clicks back

User Scenario – Bookmarking/Safari: The top page thumbnail once clicked enlarges to the browser window size and remains dark and inactive whilst it loads up fully.

User Scenario – Bookmarking/Safari: User then wants to find out how bookmarking is different on other browsers. The most recent information/content area the user has accessed e.g. bookmarking, will be compared when the ‘other browser’s’ link is cl
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