The Channel X brief asked for the development of an identity and creative direction for the channel. As I see it, the main problem that the channel would have is brand awareness to gain attention from the audiences. Therefore, it needs to build a big, bold brand in order to carve out a place in people’s minds.
I thought what was needed was a distinctive name. A name that conjunct up liveliness, entertainment, vivacious, and spirited which reflects the personality and value of the programmes that the channel provides.
Sparky TV Logotype
Sparky TV Promotion Video
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